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Gavin Quick
Research
Ford F-150
Situational Analysis
This situational analysis aims to delve into the intricate nuances of the pickup truck market, with a focus on the Ford F-150. Grounded in thorough primary research, it seeks to uncover insights into customer preferences, market trends and other external factors that influence Ford’s standing within the market.
Disney
Social Media
Analysis
An in-depth analysis of Disney's Social media pages. Utilizing the programming language R, my team ran text, topic and sentiment analysis to gauge audience behavior, measure competitors' reach and inform strategic recommendations to the brand.
Audience Personas
A sample of audience personas for a variety of campaigns and companies, showcasing my ability to practically apply research to my projects.
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